EMAIL MARKETING

Mailchimp

The most recognized email marketing brand in the world — now an Intuit company with AI-powered tools, but rising costs and shrinking free tier test loyalty

★★★★☆ 4.3/5 · 12,000+ reviews Free tier14-day trial

Good

MFWAI score / 100

Our verdict

Mailchimp remains the default choice for email marketing beginners thanks to its intuitive editor and massive integration ecosystem. The Intuit acquisition brought AI capabilities and financial tool integrations. However, the shrinking free tier and aggressive pricing at scale mean growing businesses should compare costs carefully against GetResponse or MailerLite. Start with the 14-day free trial of Standard to evaluate the AI features before committing.

Pros

Unmatched template library and drag-and-drop editor make email design fast and intuitive
Intuit Assist AI generates subject lines, content suggestions, and send-time optimization
Largest integration ecosystem in email marketing — connects with virtually every business tool
Predictive segmentation and multivariate testing available on Standard and Premium plans

Cons

Free plan reduced to 250 contacts and 500 sends — barely functional for real marketing use
Costs escalate quickly: 2,500 contacts on Essentials costs $45/mo after promotional pricing ends
Counts unsubscribed contacts toward billing limits — a frustrating practice that inflates costs

Best for

Beginners who want the most intuitive email editor and drag-and-drop design experience

Small ecommerce stores already using Shopify, WooCommerce, or other Mailchimp-integrated platforms

Teams that value brand recognition and a massive library of templates and integrations

Users who need a pay-as-you-go option for seasonal or infrequent email campaigns