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SOCIAL MEDIA REVIEW
Brand24
AI-powered media monitoring that tracks brand mentions across social media, news, blogs, forums, and podcasts — with sentiment analysis and competitive benchmarking
78
Good
MFWAI score / 100
78
/ 100
Quick verdict
Brand24 is the go-to media monitoring platform for teams that take brand reputation seriously. The real-time tracking across social, news, blogs, and podcasts provides comprehensive coverage, and the AI sentiment analysis saves hours of manual review. The $199/mo entry price limits the audience to businesses and agencies where brand monitoring is a core operational need. The 14-day free trial is essential for evaluating coverage quality for your specific brand and industry.
Try Brand24
No extra cost to you
What we like
- Monitors mentions across social media, news sites, blogs, forums, podcasts, and video platforms in real time
- AI-powered sentiment analysis automatically categorizes mentions as positive, negative, or neutral
- Automated reporting with white-label options makes client reporting efficient for agencies
- Slack integration delivers instant notifications when brand mentions spike or sentiment shifts
Where it falls short
- Entry pricing at $199/mo is steep — puts it out of reach for most small businesses and solo operators
- Historical data access is limited on lower plans, restricting long-term trend analysis
- Sentiment analysis occasionally misclassifies neutral or sarcastic mentions — requires human review for accuracy
Brand24 pricing
Prices verified 2026-03-01
| Plan | Monthly | Annual | What’s included |
|---|---|---|---|
| Paid | $199/mo | — | Subscription |
Who should use Brand24?
✔ This tool is right for you if…
- PR teams monitoring media coverage and managing brand reputation across channels in real time
- Marketing managers tracking campaign mentions, competitor activity, and industry sentiment
- Agencies providing social listening and reputation management services to multiple clients
- Brands that need automated alerts when mentions spike — for crisis detection or viral content monitoring
→ Consider an alternative if…
- Entry pricing at $199/mo is steep — puts it out of reach for most small businesses and solo operators
- Historical data access is limited on lower plans, restricting long-term trend analysis
- Sentiment analysis occasionally misclassifies neutral or sarcastic mentions — requires human review for accuracy
Frequently asked questions
Brand24 scores 78/100 in our independent review. Brand24 is the go-to media monitoring platform for teams that take brand reputation seriously. The real-time tracking across social, news, blogs, and podcasts provides comprehensive coverage, and the AI sentiment analysis saves hours of manual review. The $199/mo entry price limits the audience to businesses and agencies where brand monitoring is a core operational need. The 14-day free trial is essential for evaluating coverage quality for your specific brand and industry.
Claude Pro output indicates, PR teams monitoring media coverage and managing brand reputation across channels in real time; Marketing managers tracking campaign mentions, competitor activity, and industry sentiment; Agencies providing social listening and reputation management services to multiple clients.
Brand24 starts at $199/mo (Subscription). No free tier is available.
Yes — Brand24 offers a 14-day free trial.
The key limitations are: Entry pricing at $199/mo is steep — puts it out of reach for most small businesses and solo operators; Historical data access is limited on lower plans, restricting long-term trend analysis; Sentiment analysis occasionally misclassifies neutral or sarcastic mentions — requires human review for accuracy.
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Ready to try Brand24?
78/100 MFWAI score · Starts at $199/mo
· 14-day free trial
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