Home/Compare/Semrush vs SearchAtlas
25 Feb 2026 · Head to head

Semrush vs SearchAtlas

SearchAtlas positions itself as the 'cancel Semrush' alternative. Does the OTTO automation engine justify switching in 2026?

Semrush
92

All-in-one SEO, competitive intelligence, and AI visibility

Rating4.5/5
Starting price$139.95/mo
Free tier✓
Free trial✓ 14d
Pricing modelSubscription

Semrush One combines the deepest competitive intelligence database with new AI Visibility tracking. The industry standard for a reason.

Try Semrush →
SearchAtlas
79

AI-powered SEO automation platform with OTTO engine

Rating4.8/5
Starting price$99/mo
Free tier✗
Free trial✓ 7d
Pricing modelSubscription

SearchAtlas OTTO automation is genuinely impressive and won Global Search Awards 2025. Best for agencies managing multiple sites who want automation.

Try SearchAtlas →
// Our verdict: It depends
It depends. Semrush wins for competitive research depth and reliability. SearchAtlas wins for automation and cost savings if you're managing 5+ sites. Just be aware SearchAtlas's JavaScript optimizations stop if you cancel — that's vendor lock-in worth considering.