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SEO & RESEARCH

Surfer SEO

Data-driven content optimization for SEO and AI visibility

★★★★½ 4.8/5 · 530+ reviews
88
Excellent
MFWAI score
Verdict

Surfer remains the gold standard for content optimization with real data backing its methodology. The addition of AI Visibility tracking keeps it relevant as search evolves — essential for anyone serious about ranking content.

Pros
  • Content Score shows 0.28 correlation with Google rankings (stronger than backlinks at 0.17)
  • New AI Tracker monitors brand visibility in AI-generated search answers
  • Topical Map feature builds comprehensive content clusters automatically
  • Jasper and Google Docs integrations for seamless workflow
Cons
  • No free trial — only 7-day money-back guarantee
  • AI writing quality doesn't match dedicated AI writers
  • Price increase to $99/mo may price out solo users
Best for
→SEO content writers
→Agencies optimizing client content
→In-house SEO teams
Starting from
$99/mo
Subscription
Try Surfer SEO
Affiliate link — no extra cost
Reviewed 2026-01-20
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